The Ostara Group – Website & New Identity
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Providing fundraising skills, organizational capacity, and effective leadership in the nonprofit sector, Ostara has experienced tremendous growth over the past few years. Their goal was to have this reflected in a new website and a revised visual identity.
A modified logo, fresh new colors, and use of a distinctive vine graphic helped to re-energize their look and feel, along with new photographic treatments, which developed their theme of life, growth, nature, and the Pacific Northwest.
I worked very closely with the team at Ostara to understand the content, features, and experiences they wanted on their website, formulated a clear brief, and with a web developer and photographer on board, took them from site plan to launch.
A modified logo, fresh new colors, and use of a distinctive vine graphic helped to re-energize their look and feel, along with new photographic treatments, which developed their theme of life, growth, nature, and the Pacific Northwest.
I worked very closely with the team at Ostara to understand the content, features, and experiences they wanted on their website, formulated a clear brief, and with a web developer and photographer on board, took them from site plan to launch.
Identity Guidelines
