The Ostara Group – Website & New Identity

Providing fundraising skills, organizational capacity, and effective leadership in the nonprofit sector, Ostara has experienced tremendous growth over the past few years. Their goal was to have this reflected in a new website and a revised visual identity.

A modified logo, fresh new colors, and use of a distinctive vine graphic helped to re-energize their look and feel, along with new photographic treatments, which developed their theme of life, growth, nature, and the Pacific Northwest.

I worked very closely with the team at Ostara to understand the content, features, and experiences they wanted on their website, formulated a clear brief, and with a web developer and photographer on board, took them from site plan to launch.

Identity Guidelines

Credits: Site Build by Joshua Nelson, Photography by Michael Maine, and Rachelle Pierce.

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