Corporation fundraising campaign for CHASE Children's Charity, UK
Funding from large corporate brands is crucial for the survival of organizations like CHASE Children’s Charity. My challenge was to create a campaign that would stand out amongst the dozens of appeals sent out every month.
The Solution
By telling the story from the child’s perspective with the simple request “I Want To Live”, the campaign cut through the jargon normally associated with corporate donor acquisition. A series of images projecting into the future, tell the story of a child’s dreams and aspirations.
The Results
Over a period of a year, CHASE saw an increase of 22% in their giving from corporate organizations, and ultimately became a rallying call for the organization as a whole.
The Solution
By telling the story from the child’s perspective with the simple request “I Want To Live”, the campaign cut through the jargon normally associated with corporate donor acquisition. A series of images projecting into the future, tell the story of a child’s dreams and aspirations.
The Results
Over a period of a year, CHASE saw an increase of 22% in their giving from corporate organizations, and ultimately became a rallying call for the organization as a whole.
