A new brand identity for Battersea Dog's and Cat's Home, UK
As one of the UK’s oldest, and best known institutions, I entered haloed territory when invited to rebrand one of Britain’s most beloved national treasures, Battersea Dogs Home.

The Solution

The concept of ‘dog as protector’ and the easy comfort suggested by a circular shelter, led to the creation of the logo. It positions dogs and cats together in harmony, both benefiting from the safety and protection of the institution.

The Results

BDCH saw an increase in cat adoption of 18% in the first six months. They also saw donations increase substantially leading to the opening of two additional shelters outside of London.

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