David Bowie Is at the Museum of Contemporary Art Chicago
![](https://freight.cargo.site/t/original/i/f259584a463d039a539ef4d90ca700c5237d96c16ad30e4d9d7bde549b10c57e/3earthling-copy.jpg)
The MCA was invited to take on the V&A’s hugely successful David Bowie Is exhibition. With a reputation as a highbrow institution for the seriously art inclined, the MCA needed to bust into a more mainstream audience than it had previously enjoyed.
The Solution
By creating a multi-channel, visually rich advertising campaign with punchy headlines such as “A Starman has landed in Chicago. Get your tickets before he’s gone”, I clearly signaled the must-see nature of the show to audiences.
The Results
All time record attendance with over 200,000 people visiting the museum in a three month period, and doubled projected revenues. Email sign-ups were up to an all time high, and demand for tickets drove memberships.
Designed by MCA’s in-house design team
The Solution
By creating a multi-channel, visually rich advertising campaign with punchy headlines such as “A Starman has landed in Chicago. Get your tickets before he’s gone”, I clearly signaled the must-see nature of the show to audiences.
The Results
All time record attendance with over 200,000 people visiting the museum in a three month period, and doubled projected revenues. Email sign-ups were up to an all time high, and demand for tickets drove memberships.
Designed by MCA’s in-house design team
![](https://freight.cargo.site/t/original/i/fccd37e7d4c8c9b11ef5ed0f2b98469cd7f02e7f17df47d3c15870b6c80b4fe7/Bowie_Green-Ad.jpg)
![](https://freight.cargo.site/t/original/i/cdb0f52b4b0c58f3fcdf740514245c536aa864f15542cedcdee85ca9bffe7f97/DB-Pink-Ad.jpg)
![](https://freight.cargo.site/t/original/i/901e17f81f4053893ad1e0efa27cfe4ebefcfc32682751ba640f96e70674e5ca/Matthew-Renton---Bowie_Reader_fullpage_2.jpg)
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![](https://freight.cargo.site/t/original/i/bd1fcbd8149e900c5046b53487b5cfa518b9cb29145f53aacd5a59070bfd2d99/Giant_Bowie_Billboard_02.jpg)
![](https://freight.cargo.site/t/original/i/d77b1ab44ba90bdde60223d414415c2c7ffb7bcad77bba5106537d589665a045/BowieWraps_20140910_07.jpg)
![](https://freight.cargo.site/t/original/i/96ced727a0ed60244c7fae00428ce7ac0911d99cae251a77e77948a4a92676a1/Bowie_Instagram_Starman.gif)
![](https://freight.cargo.site/t/original/i/ae5da9ccc952aa696191d3a53a406efafc5b9e938af6c7daab332eb7a0e20a49/DavidBowie_20140919_004.jpg)
![](https://freight.cargo.site/t/original/i/4b05781c677ad3025ae17a3121d6502949c1558767836bbc56139000417a497e/David-Bowie-Is_MCA-3.jpg)